Banner advertising mainly refers to proper use of rectangular graphic display, which will stretch across top, bottom or even sides of website or any online media property. The horizontal form of banner advertisement is termed to be leaderboard. Then you have vertical banners, known as skyscraper and positioned on the sidebar of the webpage. The ads as placed on banners are image based mostly than text ones. These are currently major form of advertising, especially for smaller to medium sized businesses.
The main goal of the banners is to promote brand or get visitors from hosting websites to just go to website of the advertiser.
Banner advertising – effectiveness at its best:
Banners are primarily used for drawing attention to any event or business. They are noticeable instantly because of their color or size, which will draw the eye. In some busy streets and areas, banners are used for separating business from the rest of the said crowd.
- Larger banners are used as tools for any announcement. They are mainly used for larger clearance sale or as store opening.
- The signs are hung outdoor, right in the front or on top of business entrance. The colors are bright and create way to catch people’s eyes.
- Larger banners will mentally ring a bell of a larger event. They are used throughout markets, fairs and so many other locations. So, when people see a banner, their undivided attention moves towards the event.
- Sometimes, larger banners can work well indoors as well to draw attention to the newer spot in the store. If you have some space in store, effectively use banners to separate the products, or just display some new items.
- Even smaller banners have their place in marketing. They are used as informational banner or as product specified tools. You can place the picture of the item on small banner with brief promotional message.
- Sometimes, you can see the use of smaller banners outdoor. The smaller sizes will make it easier to move around and then remove the banner when the need is covered.
The technology behind banner ads:
Ad networks are always in charge of the matching advertisers and they keep a track of available advertising space. Then they will make it with the demand of the advertiser. The technology which will enable ad networks to focus on that will be a central ad server. It will select some specified ads, tailored to the visitor of the website, based on keywords from the search of the visitor. It will also focus on the viewing behavior of the website or depending on the overall context of host web content.
Check in with the experts:
If you are planning to create the best banners for your use, make sure to log online and get some help from the reliable printing and advertisement firms. They know what you want and will address your needs too. If you want them to change the current banner design to something more unique and promising, then they will make the right choice for it.